Establishing a value proposition

Main Goals

Drive leads by showcasing solutions tailored for each specific customer base

Implement a clean, vibrant design system suitable for the healthcare industry

Balance a large amount of information with a logical content hierarchy supplemented by software screenshots

SymphonyRM creates software for the healthcare industry to facilitate multi-channel, goal-oriented, customized dialogue between physicians and patients.

SymphonyRM approached me to redesign their website after the previous brochure-style site was failing to showcase their main product offerings. The goal of the redesign was to show clear view of how SymphonyRM can help various aspects of the healthcare industry through their software and solutions.

By using a fresh, vibrant color palette and clean graphics, the website is able to balance large amounts of content. Screenshots are interspersed throughout the site to give visitors a transparent view of the product offerings, supplemented by lots of customer-specific information to ultimately encourage visitors to reach out and learn more.

Project Scope

Information Architecture
Graphic Design
Web Design
WordPress Development



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