Abbott.work

Mark Abbott is not only the CEO of Ninety but a prolific writer, coach, and visionary of a better future of work. His website allows him to express his thoughts, processes, and ideas through articles and long-form essays from an individual perspective rather than speaking on behalf of his company.

The old website was outdated and didn't reflect the quality of Mark's writing and vision. It had a lot of room for improvement regarding overall visual style and content hierarchy, as well as a huge opportunity to rebrand the blog into simply "Abbott."

My responsibilities included creating a logo and implementing a clean and minimalist style throughout the website by showcasing content through a design system comprised of beautiful typography and carefully curated imagery.