Services
I care about craft, and I’m all about process. Every deliverable that I create and website that I build receives my utmost attention to ensure that the design is functional, beautiful, and accessible.
Web Design
It’s extremely tempting to choose a theme that somewhat aligns with the style and functionality of what you’re looking for, then adding some layers of customization to “personalize” it. But that’s not what I’m about.
A website’s design should fit the goals of your business, not the other way around.
I specialize in bespoke web design tailored to meet and exceed your goals. Great copy, an organized layout, legible typography, beautiful imagery, and carefully chosen colors are my recipe for a successful design.
Process
Kick-off & Research
Every project starts with a conversation. In our design kick-off, I'll ask you to tell me about your business and most important goal for the website, and then we'll talk about the design process moving forward. I'll take what I learn in our kick-off conversations to research and learn about your industry, competitors, and target audience. I'll also put together inspiration and possible aesthetic directions we could take that align with the website's goals.
Wireframes
Some web designers choose not to use wireframes in their process anymore, but I believe that they're the key to a successful website design. I love using the house metaphor in web design, and wireframes are the foundation and walls. Wireframes are our opportunity to explore layout options, refine the user experience, and make sure everything is accounted for and we have no unintentional surprises in the final product. This is also the perfect opportunity to gather all of the content that we'll need to finalize the designs.
Hi-Fi Mockups
This is the fun part! Going along with the house metaphor, the mockups are the paint on the walls and beautiful flooring. We'll layer on the finalized fonts, imagery, colors, and other refinements to bring the web design to life.
WordPress Development
I'm a full stack web designer, so my design process typically continues into web development.
I develop custom Genesis themes for WordPress, and build custom solutions and integrations based on the website’s goals. I love to push the platform to its limits utilizing custom post types, custom taxonomies, and unique layouts.
I can also assist in web technologies and offer consultation on web hosting, website migration from Wix or Squarespace to WordPress, and website maintenance.
Custom Themes
I use the Genesis Framework for its clean code and ease of use. Utilizing custom post types and taxonomies, I build custom, manageable solutions to make updating your website a breeze. I can also utilize Beaver Builder and Themer for ultimate flexibility.
Advanced Forms
Using Formidable, I build advanced forms that can take your website to the next level. I have experience building calculators, membership websites, user interfaces, job applications, and surveys using this powerful plugin.
E-Commerce
For e-commerce websites, I use WooCommerce. Whether your store only has a handful of products or thousands, I can build a digital storefront that handles it.
Membership Sites
I build custom membership sites using Formidable Pro and WordPress core user roles and capabilities. User registration, dashboards, exclusive content, reporting—everything you need to start building a community.
Learning Management Systems
Whether you're selling courses or creating an internal resource for new hires, I can help you create a fun and user-friendly way to build courses and programs.
Events Calendars & Bookings
Keep your website visitors up to date on your events, or let visitors book appointments with you and your team with easy-to-use interfaces.
Integrations
When you want to take your website to the next level, I can integrate with third-party services like Hubspot, Mailchimp, Mailgun, and more.
Graphic Design
My skills don’t end on the web. I have a degree in graphic and visual communication design, with experience in ad design, editorial design, and infographics.
With experience working as a graphic designer in a newsroom, I’m capable of providing quick turnaround times and print-ready files for graphic design services.
Typography and heirarchy of information are paramount to a successful design, so I strive to make sure the message is crystal clear.
Ad Design
Editorial Design
Logos & Branding
Infographics
Print Design & Stationary
Get In Touch
Do I sound like a great fit for you next project? Let's talk.
Fill out the form below, or send a note to maryannzykin(at)gmail.com.