Project
Superior Construction Services
A website redesign that revamps and modernizes the company's online identity.
Superior Construction Services is a leading contractor that provides construction services across the country, with clients across the energy, industrial, mining, and commercial industries. They have a large number of projects of different scopes and sizes, but their old website didn't reflect the quantity and quality of the work they produce.
I worked with Superior to create a new website that modernizes the design, creates an engaging experience for site visitors, and provides a platform for consistent updates. By building a custom theme in WordPress that showcases strong in-house photography and streamlined copy, the website is designed to get straight to the point.
Main Goals
- Highlight service offerings to showcase what kinds of services Superior provides for their customers
- Create an engaging experience by utilizing strong in-house photography and videos instead of stock imagery
- Optimize the user flow to provide a streamlined experience with clean, well-organized design
- Move people down funnels, either for project contracts or careers
- Create a website back-end that is easy to manage and update in the future
- Design an overall more dynamic and engaging environment
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