A 2nd Cup
A website to raise awareness, provide shop information, and drive donations and engagement.
A 2nd Cup is a thriving coffee shop with a noble purpose—to raise awareness about and fight against human trafficking and actively engage in the effort to end the horrid practice.
Previously, the organization had a minimal web presence but they understood the need to have a website that not only showcases who they are, but aids them as a business tool. A pair of volunteers had slowly built up a solid foundation, but A 2nd Cup sought a developer to help carry out the remainder of the website development by implementing new features.
I took a look at the existing website and content and created a new website structure that better aided the goals of the website. A 2nd Cup gave me a lot of freedom with the creative direction and layout of the site while sticking to their brand standards, so I designed an engaging, dynamic website utilizing reusable components.
Not only does the website showcase their mission and physical storefront, but it also has an online shop that integrates directly with the in-store Point of Sale system. The e-commerce component was built with WooCommerce and features Square integration, custom product templates, subscription products, and a smooth checkout process.
- Conditional contact forms
- Event calendar
- Community-submitted events
- Donation form integration
Click the image to see the full-size version.
- Raise awareness by being a primary source of information about fighting human trafficking
- Drive donations by providing highly visible Calls to Action throughout the site
- Drive in-store revenue by providing information about the shop, such as menus, location information, hours, and events
- Minimize business administration by building contact form templates for inbound messages and streamlining processes, such as event space booking
- Showcase upcoming events, as well as allowing website visitors to submit events that are appropriate for the organization to promote
- Providing a scalable platform for selling merchandise