A 2nd Cup

Raising awareness while driving sales

Main Goals

Raise awareness by being a primary source of information about fighting human trafficking

Drive donations by providing highly visible Calls to Action throughout the site

Drive in-store revenue by providing information about the shop, such as menus, location information, hours, and events

Minimize business administration by building contact form templates for inbound messages and streamlining processes, such as event space booking

Showcase upcoming events, as well as allowing website visitors to submit events that are appropriate for the organization to promote

Providing a scalable platform for selling merchandise

A 2nd Cup is a thriving coffee shop with a noble purpose—to raise awareness about and fight against human trafficking and actively engage in the effort to end the horrid practice.

Previously, the organization had a minimal web presence but they understood the need to have a website that not only showcases who they are, but aids them as a business tool. A pair of volunteers had slowly built up a solid foundation, but A 2nd Cup sought a developer to help carry out the remainder of the website development by implementing new features.

I took a look at the existing website and content and created a new website structure that better aided the goals of the website. A 2nd Cup gave me a lot of freedom with the creative direction and layout of the site while sticking to their brand standards, so I designed an engaging, dynamic website utilizing reusable components.

Not only does the website showcase their mission and physical storefront, but it also has an online shop that integrates directly with the in-store Point of Sale system. The e-commerce component was built with WooCommerce and features Square integration, custom product templates, subscription products, and a smooth checkout process.

Project Scope

Information Architecture
Website Design
Development
E-Commerce

Completed

2020

What They Said:

We had lots of ideas about how we wanted our website to function. Some were detailed and thought through when we approached Mary-Ann, but others were not at all. Mary-Ann was incredibly helpful (and patient) in walking us through really consolidating all of our ideas and creating a streamlined and robust site.

I really appreciated the timeline Mary-Ann proposed after our initial meeting and was so impressed at how well she stuck to it, even in the midst of a global pandemic! She was great at keeping me on track with providing the pieces of information to enable her to continue moving forward. It's also been really helpful to have her continue working with us once the site went live to be able to problem-solve and answer questions as they come up. She is always very responsive and ready to help whenever we need it.

We are so happy with the site Mary-Ann created for us. I would 100% recommend Mary-Ann for website development - very knowledgeable and such a pleasure to work with.


Interested in working together?

I’d love to chat about how I can help on your next project.