Roppel Industries

Implementing a dark theme and new content narrative

Main Goals

Highlighting offerings to showcase what kinds of services Roppel Radiator as a whole provides for their customers, with the ability to drill down to industry-specific service offerings and value propositions
Design an engaging user experience through strong typography and imagery
Optimize the user flow to provide a streamlined experience with clean, well-organized design
Create a website back-end that is easy to manage and update in the future

Roppel Radiator is an established provider of radiator fabrication and maintenance services for heavy industry and trucking, as well as other contract services. They've seen great success at a regional level, but by having two distinct websites for each target customer base, the company had a disjointed and confusing web presence. By having two websites each dedicated to parts and custom solutions, the company didn’t feel  cohesive, therefore they decided to revamp their online identity under one umbrella (and domain name)—Roppel Industries.

Roppel Industries hired me to create a new website that ties the two branches of the company together. The new website showcases service offerings through an engaging experience for site visitors with distinct messaging for parts and custom solutions for industrial and commercial customers. By utilizing a dark color palette with vibrant blue calls-to-action, the website evokes an appropriately industrial theme with an innovative approach.

Project Scope

Content Strategy
Web Design
Web Development



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