The Immersive Technology Conference (ITC) is a technology and software conference dedicated to virtual reality, augmented reality, and mixed reality solutions for non-gaming or non-entertainment applications.
Before I met the ITC team, I had never put on a VR headset. As a gamer, I kept hearing about the new technology and latest hardware, so I naturally became curious about what the experience was like. When my good friend and colleague Natacha Poggio invited me to a local Houston VR meetup, I jumped at the chance to be able finally immerse myself in VR and unsurprisingly—I was hooked. After finally being able to experience VR, I immediately appreciated the ways it could impact not only gaming and entertainment, but also business, training, and education.
Design & Development
The Immersive Technology Conference was formed as a way to bring together developers, companies, and startups to discuss and collaborate on these new technologies for enterprise applications. For its second year, ITC wanted to refresh their website and create a smooth user experience for attendees looking for information, and for sponsors/exhibitors/speakers to easily register.
The goal of the visual design was to appeal to a corporate audience that’s interested in learning about how these new technologies could add value to their businesses. To achieve this goal, the site uses a cool color scheme, with a vibrant teal as the primary color. The visual direction was designed in partnership with Natacha Poggio.
A core component of the project was a handful of forms to allow speakers, exhibitors, and sponsors to apply to become part of the conference. The multi-step forms, created with Formidable Pro, utilize conditional logic and field calculations to determine the total price based on package level, number of attendees, and additional add-ons.