Harrison’s Fine Antiques & Art is a high-end store that emerged from an appreciation of the finer things in life, especially the old and beautiful, the different, and the unusual.
Harrison’s prioritizes excellent customer service and a memorable experience, so it was imperative that their new website reflected those values. I came on board with Harrison’s several months before the doors opened, in the midst of a whirlwind of preparation for the grand opening of their new location. After the previous web designer fell through and they were left with a half-finished website built in Wix, Harrison’s was ready to invest in a new web experience that showcased their breadth of high-quality items and appealed to their target demographic.
The main goal of the site design was to appeal to the higher-income shoppers of Houston’s Highland Village and River Oaks districts. The site uses plenty of white space to convey an upscale atmosphere, with light-weight typefaces used to exude elegance. Imagery is isolated against white backgrounds to let viewers be able to view the items without any distractions.
Development & E-Commerce
The Harrison’s website is not only a showcase of the new physical location, but also an e-commerce shop. Visitors can browse and purchase some of the items in their vast collection through a simple and elegant shopping experience. Because every item is one of a kind, once it’s sold—it’s sold. Since Harrison’s is a physical store as well, the online inventory is synced with Square to ensure visitors are able to see only the items that are available.
One of the big challenges of the project was to organize and upload all of the product images and information to the site. The sheer amount of photos was almost overwhelming, so it was especially important that all images were optimized and that the server was able to load the website quickly, despite all of the data!