Create an ecosystem of engaging content
Be usable on all devices, particularly on tablet and mobile
Improve and optimize the user flow
Move people down funnels, either for project contracts or careers
Be easy to update and manage for site admins
Create an overall more dynamic and engaging environment
After creating a new design system for Turner Mining Group, it was time to update and refresh their website. At the end of 2019, I worked with TMG to create a fresh, new design system (case study coming soon!) and rolled out the Employee Portal. Once those two big projects were knocked out, it was time to implement the new system on their customer-facing website.
After a couple of years maintaining their own website, TMG decided it was time to refresh their content, refine their messaging regarding service offerings, and reorganize the content strategy to emphasize why they are the best mining contract in North America.
TMG gave me a lot of creative freedom for the design direction of the website, so I used a dark theme throughout the site. The contrast between light text and solid color or photo backgrounds gives the site visual depth. Dark themes are still fairly rare, especially in the heavy civil construction industry, so I thought it would be a fantastic way for TMG to differentiate themselves in the market. I took great care in ensuring that there was always sufficient contrast between the text and background, and that the information is organized in a thoughtful, digestible layout.
The TMG website was a dream project, and I'm so excited to see all of the effort and hard work carry through to a successful and well-received launch.
Mary-Ann is hands down the best contractor I've used throughout my marketing career. She has the ability to collaborate on a vision, finding ways to improve the output and make the end result work even harder for her client and the end consumer. Mary-Ann is both incredibly creative with an excellent eye for detail as well as extremely organized and solutions oriented. She drove the project seamlessly and was always open to ideas and feedback that fueled innovation. Turner Mining Group moved through three major projects (Branding, Employee Portal and External Website) in just 8 months time. As a client looking to move quickly yet effectively, Mary-Ann managed the project at a very efficient clip. Finally, Mary-Ann is a delight to work with. Her positive attitude brought excitement to each phase of the project and kept us motivated to move toward the final result. We couldn't be more pleased with our collective work.
I’d love to chat about how I can help on your next project.