Reesco

BJ Rees's Enterprise is a provider of fabrication and custom crushing services for customers across the US, in addition to equipment manufacturing, parts sales, and repair. The old website was extremely outdated and didn't reflect the type of services they provide, and it wasn't scalable for the future.

At the beginning of the project, I flew out to their facility in Coalville, Utah to see their fabrication shop firsthand and start compiling photo and drone video content. We spent the next few days traveling around Utah and Nevada to their crushing operations, and I got to learn so much about how aggregate is sourced and produced for our society's roads and construction projects. The sheer scale of their projects was awe-inspiring!

The new website leveraged their new, consolidated brand name "Reesco" as an umbrella for all of their divisions and a foundation for a new visual language. The site utilized all of the new photography and videos that I shot during the on-site combined with an earth-inspired color scheme to create an engaging, visual experience throughout.