Roppel Industries

Roppel Radiator is an established provider of radiator fabrication and maintenance services for heavy industry and trucking, as well as other contract services. They've seen great success at a regional level, but by having two distinct websites for each target customer base, the company had a disjointed and confusing web presence. By having two websites each dedicated to parts and custom solutions, the company didn’t feel  cohesive, therefore they decided to revamp their online identity under one umbrella (and domain name)—Roppel Industries.

Roppel Industries hired me to create a new website that ties the two branches of the company together. The new website showcases service offerings through an engaging experience for site visitors with distinct messaging for parts and custom solutions for industrial and commercial customers. By utilizing a dark color palette with vibrant blue calls-to-action, the website evokes an appropriately industrial theme with an innovative approach.