BFU Indiana

BFU has been providing a range of water and wastewater treatment services for over 30 years, establishing themselves as a quality partner for municipalities and residential customers. As the utilities division split from the parent firm, BFU had a key opportunity to create a new digital presence that showcases their service offerings and the value that they provide to their customers.

The new website showcases the company's capabilities for commercial, residential, and municipal customers through an engaging experience for site visitors. The approach for the website began with establishing how to showcase services—instead of simply listing out each division's specific service offerings, I proposed creating landing pages for each target customer to make finding information easy and simple. For the visual style, my goal was to create a clean, sharp style that pairs high-quality stock photography with digestible copy to succinctly explain each service. Overall, this was a fun project that let me learn a lot of information about how this key aspect of our modern-day infrastructure works!