BuildWitt is a company that tells stories from the construction industry through strong imagery and content.
After making the leap to grow the company, BuildWitt approached me with a project to completely revamp their existing website. While BuildWitt provides marketing services specifically for the construction and mining industries, they didn’t want their website to look like every other agency website out on the market. Instead, the goal was to show their value proposition through building narratives.
Stories are front-and-center, using a coffee-book-style approach to emphasize images and keep users exploring. Keeping with the image-heavy theme, I chose a muted color scheme to let the images shine, while ensuring that any light text on a dark background had proper contrast and legibility.